The Investment HabitThe boring parts, done for thirty years

Behaviour

Everybody in the group chat is winning

People report their good decisions and go quiet about the others. The resulting picture of how everyone else is doing is systematically wrong.

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The theory of social influence on investing is well covered elsewhere. This is about the version you meet in practice.

What holds up in practice

  • The results you hear about are filtered before they reach you.
  • Whole-portfolio multi-year figures are the only comparable numbers, and nobody quotes them.
  • A holding without the circumstances that justified it is not transferable.

Selective reporting

Nobody announces a holding that fell, which means the sample of results reaching you has been filtered before you hear it. The filtering is not deliberate deception; it is the ordinary human preference for telling stories that reflect well on the teller.

The cumulative effect is a picture in which everybody else appears to be doing considerably better than they are. Comparing your own complete record, disappointments included, against somebody else's edited highlights is guaranteed to feel bad. That feeling is a reliable driver of changes to a portfolio which was in fact working perfectly well.

Why it works on sensible people

Social proof is a genuinely useful heuristic in most areas of life, because doing what others do is usually a reasonable shortcut. It fails in investing because the visible behaviour is disconnected from the outcomes, and those outcomes only arrive years afterwards.

Where it helps most, it also fails because the people talking most confidently are not a random sample of the people actually investing. Confidence and accuracy are only loosely related, and confidence is enormously more visible than accuracy in any conversation. Recognising the mechanism does not switch it off, which is why structural defences work better than awareness alone.

The horizon mismatch

Somebody describing a holding that doubled is describing a particular period, and periods get chosen after the fact. That same holding measured from a different starting date frequently tells a completely different story.

Where it helps most, nobody quotes the annualised return of their whole portfolio including cash drag and the positions they quietly exited. Whole-portfolio, multi-year figures are the only genuinely comparable numbers, and they are almost never what gets shared. Asking politely for that figure tends to end the conversation, which is itself a piece of information.

Different people, different problems

A portfolio is built around one person's horizon, income stability, capacity for loss and obligations to other people. None of those are visible in a conversation, and all of them determine whether a given holding makes any sense at all.

Put simply, copying an allocation without the circumstances that justified it is how people end up holding things they cannot keep. The mismatch usually only becomes apparent during a fall, when the original owner may be able to hold and you may not.

This is the strongest argument for writing your own plan from your own circumstances rather than adopting somebody else's.

Structural defences

Reducing exposure to running commentary about markets removes the trigger rather than requiring you to resist it each time. A written plan gives you something concrete to check a suggestion against, converting social pressure into a factual question.

Deciding in advance not to act on anything for a stated period after hearing it is a simple and surprisingly effective filter. Talking about process rather than holdings changes what gets shared, and process is the part genuinely worth comparing. None of this requires being secretive; it requires being deliberate about what you take away from a conversation.

Adjust the size of it until it is something you would actually do tired.

What is worth taking from other people

Other people are an excellent source of questions, mechanisms and things you had not thought to check. They are a poor source of positions, because a position stripped of its reasoning is not transferable to anybody else. Somebody explaining why they hold something teaches you a great deal more than somebody telling you what they hold.

The most useful conversations are about mistakes, which is precisely the category people share least willingly. A friend who will tell you what went wrong is worth several who only ever report what went right.

The takeaway

You are comparing your full accounts against somebody else's highlights. The comparison was never fair to begin with.

Small and repeatable beats ambitious and abandoned, almost every time.

Questions readers ask

How do I compare my results with someone else's?

Only whole-portfolio returns over the same multi-year period are comparable, and almost nobody quotes those. Single-holding stories from chosen periods are not a comparison.

Is it bad to discuss investing with friends?

Not at all. It is more useful when the conversation is about reasoning and process than about which holdings are currently up.

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Alastair Nguyen
Editor, The Investment Habit

Alastair edits The Investment Habit and believes most investing content is entertainment sold as advice.

Also by Alastair Nguyen