Funds & Trackers
Simple portfolios feel like an admission of ignorance
A single diversified fund looks like something you settled for. The discomfort is social, not financial.

Both approaches to simple portfolios work. What differs is what they cost you, and the cost is what this sets out.
The difference in one place
- Effort and outcome are weakly linked in investing, unlike most activities.
- Complexity is often bought to demonstrate seriousness.
- A portfolio you can explain is one you can maintain during a fall.
The effort heuristic
In most of life, more effort produces better results, and we reasonably assume the link holds everywhere. Investing is unusual in that additional activity has frequently been associated with worse net outcomes rather than better ones. A simple portfolio therefore violates a deeply held intuition, and violating it feels like laziness.
The intuition is the problem, not the portfolio.
What complexity is actually purchased for
Complexity signals seriousness to other people and, more importantly, to yourself. It provides evidence that you have engaged with the subject, which a single global fund conspicuously does not.
For most people, it also gives you something to do, which matters more than most investors admit. None of those are returns, and all of them carry a cost in charges, maintenance and error surface.
Explaining beats optimising
The practical test of a portfolio is whether you can say what it holds, why, and what you will do when it falls. A structure that fails that test will be abandoned under pressure regardless of how well designed it looked.
For most people, simplicity is what makes the explanation possible, which is why it protects behaviour rather than merely saving time. The portfolio you understand is the one still there in twenty years.
The professional comparison is misleading
Institutional portfolios are complex for reasons that mostly do not apply to individuals: scale, mandates, liabilities and governance requirements. Copying the appearance of institutional complexity without those constraints imports the cost without the reason. Individual investors also have advantages institutions lack, chiefly the ability to do nothing for a very long time.
Complexity is a response to constraints, not a marker of sophistication.
Where simple genuinely falls short
A single fund can leave real gaps depending on your circumstances, for example if you need a defensive allocation for near-term spending. It can also be the wrong structure where local tax wrappers favour a particular arrangement, and those rules differ substantially by country. The argument is against unnecessary complexity, not against thinking about structure at all.
On an ordinary week, where a genuine gap exists, filling it deliberately is different from adding for its own sake.
None of this is a substitute for talking to a clinician if something feels wrong.
Handling the social side
Conversations about investing reward interesting answers, and "one global fund" is not an interesting answer. The simplest response is not to have the conversation, which also protects you from committing publicly to positions. If pressed, describing your approach in terms of habit and horizon shifts the topic away from holdings.
Where it helps most, being boring in public is cheap; being complicated in private is not.
Side by side
| Consideration | What it means in practice |
|---|---|
| The effort heuristic | Effort and outcome are weakly linked in investing, unlike most activities. |
| What complexity is actually purchased for | Complexity is often bought to demonstrate seriousness. |
| Explaining beats optimising | A portfolio you can explain is one you can maintain during a fall. |
The takeaway
If you cannot explain the portfolio in a sentence, the complexity is doing something other than investing.
Small and repeatable beats ambitious and abandoned, almost every time.
Questions readers ask
Does a simple portfolio mean less thought?
It usually means the thinking happened once and produced a durable answer. The alternative distributes the same thinking across years of small adjustments.
Should complexity increase as a portfolio grows?
Size sometimes brings genuine reasons, such as tax planning across accounts, but those depend on local rules. Growth alone is not a reason.
Also by Joachim Brandt
- The decisions that only need making onceGetting Started
- Reading a fund fact sheet without being sold toFunds & Trackers
- Diversification is not the number of funds you ownFunds & Trackers
- The annual review that takes twenty minutesGetting Started





