Funds & Trackers
Say out loud why you own each holding
A portfolio you cannot narrate is a portfolio you will manage by instinct, and instinct is the expensive part.

The points below about justifying your holdings are ordered by how much difference they make, not by how often they get repeated.
What matters most
- A holding without a stated purpose has no test for whether it is still working.
- Vague reasons collapse under pressure and get replaced by market sentiment.
- The exercise reliably identifies duplication and forgotten positions.
The exercise
For each holding, say in one sentence what job it does in the portfolio and what would make you sell it. Spoken aloud rather than thought, because vague reasoning survives thinking and does not survive speech.
Most people discover at least one holding for which no sentence is available. That holding is not necessarily wrong, but it is unmanaged, which is a different problem.
What a good answer looks like
A good answer names a function: broad growth exposure, dampening declines, funding spending in the next few years. It also names the exit condition, which converts the holding from a possession into a position with a lifespan.
The useful part is this: a poor answer names a source: someone recommended it, it was performing well, it came with a previous job. The difference is whether the reason can be checked against anything.
Why vagueness is dangerous
A holding with no stated purpose cannot fail, because there is no standard it is being measured against. When markets fall, its fate gets decided by whichever emotion is loudest, since there is nothing else to consult.
Put simply, positions of this kind are the ones sold first in a panic and regretted afterwards. Clarity written in advance is what turns a fall into an inconvenience rather than an emergency.
Duplication shows up immediately
Two holdings with the same one-sentence job are usually the same exposure held twice, at two sets of charges. This is much easier to see through the narration exercise than through a list of fund names.
It also reveals positions whose job was real once and has since been taken over by something else. Those are the natural candidates for consolidation when a review comes round.
Do it annually, in writing
The sentences belong in the same document as the plan, so the review is a comparison rather than a fresh judgement each year. Reasons drift over time and drifted reasons are invisible unless the original was recorded. Noticing that this year justification differs from last year is itself informative.
The whole exercise takes minutes for a simple portfolio, which is another argument for a simple portfolio.
If that does not fit your week, it is not a failure of willpower.
The limits of the exercise
Being able to explain a holding does not make it appropriate for you, and a confident explanation can be wrong. Suitability depends on your circumstances, horizon and local tax treatment, which no general article can assess.
The exercise is a filter for confusion, not a substitute for regulated advice on anything specific. What it reliably does is reveal how much of a portfolio exists for no articulated reason.
Everything above, in order of what to do first
- The exercise. For each holding, say in one sentence what job it does in the portfolio and what would make you sell it.
- What a good answer looks like. A good answer names a function: broad growth exposure, dampening declines, funding spending in the next few years.
- Why vagueness is dangerous. A holding with no stated purpose cannot fail, because there is no standard it is being measured against.
- Duplication shows up immediately. Two holdings with the same one-sentence job are usually the same exposure held twice, at two sets of charges.
- Do it annually, in writing. The sentences belong in the same document as the plan, so the review is a comparison rather than a fresh judgement each year.
- The limits of the exercise. Being able to explain a holding does not make it appropriate for you, and a confident explanation can be wrong.
The takeaway
One sentence per holding, spoken aloud. The silences are the findings.
Pick the one that costs you least, and let the rest wait.
Questions readers ask
What if I cannot explain something I inherited or was given?
That is common with legacy workplace or family holdings. Understanding what it is and what it costs comes first; disposal often has tax consequences that vary by country.
Is "it is my core global holding" a sufficient reason?
Yes, provided you can add what would make you sell it. A job description with no exit condition is only half the sentence.
Also by Joachim Brandt
- The decisions that only need making onceGetting Started
- Reading a fund fact sheet without being sold toFunds & Trackers
- Diversification is not the number of funds you ownFunds & Trackers
- The annual review that takes twenty minutesGetting Started





